SUNDANCE: SCHMOOZEFEST
January 20th, 2008[The below is rough, full of typos, but we haven’t eaten more than http://ww.larabar.com and Mix1 and a couplla organic pears shipped halfway across the world all day…we’re off to try and find a restaurant that’s not reserved. Our good friend Jen Sall and friends are at a huge green party chock-ful of celebs and she can’t get us in, and our other buddies are off to films, but we ain’t got no press passes.]In the last two hours since roaring into Park City, I’ve met five green entrepreneurs—all successful, all glowing with the light that comes from doing well ($$$) while doing good—and interviewed one of them, Xavier, founder of http://www.betterworld.com . Stay tuned for the video interviews, Alex will post them as soon as he gets off his lazy axx (seriously, check out Alex’s just-completed first video, of this afternoon’s roadtrip from Boulder to Park City). So I arrive, Alex and I can’t find Main Street (ah, turistas) then we find it, I hop out in the middle of (Lexus Hybrid) bumper to (SUV) bumper (with Cali plates)…I grab a hundred elephant magazines, I turn around…and there’s the Project Greenhouse party, Adrien Grenier et company ( http://www.pangeaorganics.com and other great co’s in attendance). Only, I don’t go in…I’m gonna stop by tomorrow…instead I strut and stroll in cowboy shirt and bellbottoms and cowboy boots down lovely crowded with beautiful people Main Street. Immediately I’ve run into Heather English of englishretreads.com, the re-used purse, bag and wallet company and Rebecca of ebella.com…two lovely ladies out of Boulder.We walk over to Giving Suite—where 20 different big-green-minded companies are gathered, including http://www.drinkearthwater.org , which I’m about to interview…Mathew Gerson of econsciousmarket.com meets me, and walks me over with the man himself, Joe, founder of Giving Suite, where our elephant journal is being generously hosted, and where we in turn are hosting interviews, giving out magazines to the many folks who are coming in to buy sustainable fashion, fair-trade soccer balls, e bella Peruvian pillows etc. After meeting the good folks at Giving Suite, we start right in on interviews, then jet over to an independent filmmakers party courtesy of our Boulder Buddhist Brat buddy, the lovely Una Morera. Hosted by Without a Box (and filmfinders.com), just and I mean just acquired by IMDB, which is turn is owned by Amazon. We meet all the big boys (Jonathan Dana, the coolest bigtime producer daddio ever) and powerful ladies, interview some of them (including Nicole Guillernet, director of Sundance for 18 years, to whom I confess my undying), eat some bruschetta, schooze, meet the amazing Trina Wyatt and others who say big kind (and unwarranted) things about our little ele. Check back for videos, including one with founder of Without a Box’s David Strauss.
Finally, we conduct one of the harder interviews of my life, with two Cuban? Spanish? gentlemen…who were famous? unknown? producers or directors of a film that I haven’t seen that is getting remade into a big deal film by Magnolia, Tom Cruise producing…anyway, watch it when Alex gets a chance to post it, and thank god you don’t look have as dumb as I felt. Onward and upward, time for fancy schmancy parties my friends can’t get me into, and brilliant movies I can’t get into yet (didn’t have time to pick up our press passes).
Yours in the vision of independent arts,
Way
Waylon H. Lewis | editori-in-chief | elephant journal | http://www.iamelephant.com